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I don’t make too many recommendations, as most products in the Internet Marketing industry are just flat out full of hype and royally suck. I’ve been in the SEO industry since 1996 and all I do is test. It is what sets me apart. You already know this. But you may not know who Michael Campbell is. He was one of my early mentors when I got into affiliate marketing many years ago.
What impresses me most about Michael Campbell is his ability to take a complex topic and make it not only simple to understand, but he gives you concrete examples so you know what you need to do to see results. That is the key. Taking information and then taking action.
Three days ago I downloaded my copy of his book and made adjustments to four of my sites as a test. All of them saw a conversion increase. ALL OF THEM. The same traffic, just more sales. That’s awesome. I think that is what most online marketers fail to comprehend. They are just after more and more traffic. While that’s important, what is overlooked is getting more of those coming to your site to buy.
Heat mapping isn’t something new, it has been around for a long time. But Campbell’s approach is a game changer. You will see the process in a light you have never considered before and that can give you an edge in your market. And in today’s economy, you need every edge you can get.
I highly recommend it.
Download Ultimate Heat Map from Michael Campbell, free until midnight Jan. 24th.