Good question.

Here’s my thought process…

1. I sold CostPerNews a while back, so that’s out of the question. I love the brand and we had a great run together, but that ship has sailed.  Yet, I miss having a dedicated space to blog about affiliate marketing. Which takes us to…

2. I really enjoy reading about, thinking on, and discussing affiliate/performance/whatever marketing.

3. Many of my good friends are still in the affiliate marketing business. They deserve to read a good thought-provoking blog about their niche once in a while. But seriously, I do miss the engagement with friends and foes that I once had because I was “in the scene.”

4. Now that I’ve officially hung up my gloves as a full time affiliate marketer, I (think) I have more credibility to actually write about networks, other affiliates, practices, tools, etc that impact affiliate marketing. Think of me as an affiliate marketing journalist without a journalism degree. And since Revenue Magazine went belly up, there’s not much competition there.  The only dog I have in this race (that’s an incredibly non-politically-correct analogy, I just realized) is my opinion on what is good for the affiliate marketing industry that I do still care about.  That is very freeing.

5. David Lewis is blogging and on Twitter more these days (and making points that I wish I were making). I have to offset that by blogging more myself. Darn you and your solar backpack, David.

So, I miss being a part of the active affiliate marketing community but I’m done being a full time affiliate. I love thinking about affiliate marketing and what it means for the wider web and the developing real-time social tools (and vice versa). I like writing.  Bingo, bango. Blog.

It feels good to be back.